Overview

Client

Sangobion, Procter & Gamble

Going BIG on cooling in one of the hottest summers in history.
With the Philippine heat indexes frequently surpassing 40°C (104°F) all over the country, the summer of 2024 is one for the books. Simple tasks like walking a few meters or even waiting for a ride can be punishing in the blistering heat.
 
To make this experience a little better, Carrier Philippines decided to make waiting for buses a breeze with the Carrier Cool Spot - the
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ORGANIC REACH IN JUST 3 WEEKS

5 Million +