The Internet & Mobile Marketing Association of the Philippines, Stairway Foundation and the Department of Education had a collaborative effort that aimed to bring awareness to kids and teens about the importance of cyber safety. To launch this, we created a digital campaign. As a social experiment, we went on Facebook and befriended teens through four profiles. In 3 months, we gained 1,653 friends demonstrating how easy it is for pre
Digital Strategy: Charities, Public Services & Awareness Messages 2019 Silver Media Strategy: Small budget media campaign Digital Strategy: Video Digital Strategy: Social/Influencers
Creative Category: Branded Storytelling
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ENGAGEMENTS
1 Million +
VIEWS
3 Million+
FB REACHED
9 Million+
