Free Games For All was created during the height of the pandemic when friends were separated from each other. It gave friends a shared activity to look forward to so they can continue bonding despite the separation.
With great episodic storytelling and strong insighting, the campaign generated a 165% revenue increase making Free Games For All TNT’s top campaign of the year. As well, as the most engaging one to with more than 10 Million combined views in YouTube with 206,799 positive reactions, and 17,493 total shares.
It also achieved its goal to move customers from low value data offers and get them to switch to high value data offers with a 10% decrease in the TNT low value offer and a 5% and 10% increase for mid-tier and high value offers respectively.
With great episodic storytelling and strong insighting, the campaign generated a 165% revenue increase making Free Games For All TNT’s top campaign of the year. As well, as the most engaging one to with more than 10 Million combined views in YouTube with 206,799 positive reactions, and 17,493 total shares.
It also achieved its goal to move customers from low value data offers and get them to switch to high value data offers with a 10% decrease in the TNT low value offer and a 5% and 10% increase for mid-tier and high value offers respectively.
Best Multi-Video Storytelling
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REVENUE INCREASE
165%
YOUTUBE VIEWS
10 Million
POSITIVE REACTIONS
206,799
TOTAL SHARES
17,493
