Overview

Client

Sangobion / Procter & Gamble

We developed an activation effort to raise awareness on the symptoms of anemia and get people to have their blood tested and buy Sangobion Iron supplement.
2018

Gold Winner

2018 Gold

Media Strategy: Sponsorship & Event Marketing

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INCREASE IN BLOOD TEST FOR ANEMIA

200%

DIAGNOSED WITH ANEMIA

33%

INCREASE IN MARKET SHARE IN MONTHS

7.9%